Human-centred design has to do what it claims to do: put humans first. If a product has the potential to turn around and harm both its user as an individual & the society at large in a very fundamental way, all of the ‘good’ design practices might not even be there.Ĭhoosing profit over humans will always end up in business-centered design. Neither does the ease with which the users can navigate your app. The fact that you have a very thorough and robust design system means nothing either. The fact that the UI of your app is clean and pretty means nothing in terms of being truly human-centered. Let me further stress this: if our products don’t put the interests of humans (and I mean all humans) above the interests of business, our products are not human-centered.

That’s all our design truly is: business-centered. We see how all of these things can be implemented well and the product STILL fails its users and the society at large in a very fundamental way, because instead of protecting the interests of its users it chooses to protect the interests of the business. are not what makes truly human-centered design.